for

the monosyllabic title of today's post is not a mistake. i didn't accidentally forget to type "pete's sake" or "my mother who has loved and supported me forever". for is that little word that takes target to topshop, sears to saks, h&m to henri bendel. For is that beautiful little world that makes all the difference...but it's the one little word you want to leave off when people ask you what brand your coat is. We're talking about the simple formula: high end designer for low end department store. Sometimes they'll get a cute little name (cough, Simply Vera) and although Simply Vera was Simply Awful, the designer, with diverse and fabulous clientele for her famous couture wedding gowns, made a middle aged suburban woman feel great: she was wearing Vera Wang. Designers do this to appeal to various consumer bases. Even though it's hard to believe...not everyone can afford Lanvin...that's why the Lanvin for H&M collection was such a hit.

This post comes after Jason Wu's much anticipated collection for Target, which features bold colors, a kind of weird but cute cat and his signature sharp tailoring and feminine appeal.

But it's not the only discount/designer collab we'll be seeing.

H&M, famous for its many designer collaborations is hot of the tails with its Versace project, which I was seriously disappointed by. Instead of keeping its elegant style, Versace decided to "appeal to the masses" and create some really tacky stuff (although I did find a few pieces I liked). But they're at it again with an OMG! Marni for H&M collection. I perused the lookbook and it has my hard-to-obtain seal of approval. It features the bold prints Marni is known for, as well as the very sexy menswear inspired pieces we all love. Also, I am luvving Consuelo's pants.

At least we have that to look forward to as we say Arrivederci to Versace.

It's a beautiful word, for is. Sometimes it gives that the extra confidence we need and sometimes we dispose of it. But that three letter word is always there for us. Whenever, wherever we need it.

~emma